Elon Musk has revealed that social media platform X, formerly known as Twitter, is gearing up to introduce two new premium subscription options in the near future.
According to Musk, one of these subscriptions will offer users a lower cost option while retaining all platform features, but it will not eliminate ads.
The second subscription, on the other hand, will come at a higher price but will provide an ad-free experience.
Musk shared this information through a post on the X platform, although specific details about these subscription plans remain undisclosed.
Earlier this week, the company started charging new users $1 in New Zealand and the Philippines as a test case for accessing the platform.
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New users who opted out of subscribing will only be able to take “read only” actions, such as: read posts, watch videos, and follow accounts, the company said in its website.
Its “Not A Bot” subscription method aims to reduce spam, manipulation of the platform and bot activity.
Since taking over the platform in October 2022, Musk’s rapid changes, including mass layoffs and disbanding content moderation teams, has led to advertisers halting ads on the service.
Musk has acknowledged that the platform has taken a hit on revenue and has blamed activists for pressuring advertisers.
To generate revenue, Musk started charging $8 per month for the blue check subscription service and tried to woo advertisers back to X with offers of discounts.