Fatima Abdullahi Malle is a graduate of Mass Communication from Bayero University Kano (B.U.K), and happens to be practicing journalism.
Fatima Malle, who is 26 years old, was bread and buttered in Kano, in an interview with ‘GOOD EVENING NIGERIA‘ said that she is into online businesses, looking at the numerous opportunities for the market in the northern state online that one need to utilize.
Read Also:
Customers are more comfortable with online patronage – Hauwa Nura Ahmad
I started this business when I was about to graduate from Bayero University, in order not allow myself to stay at home redundant doing nothing while I am a university graduate that triggered my attention to venture into online businesses.
I started by posting my Yogurt made from our home on my WhatsApp. From there, people start taking interest and order for theirs.
I worked extremely well to make the Yogurt with a good taste unique from other products. This gives me the gut to sell more in the environment and neighboring places in Kano.
So, like play, that is how my friends and relatives started to patronize my product.
Currently, my business has expanded from only families and close relatives who are patronizing these products, but also people from far distant places. I never imagined having this success in no time.
Impressively, I started with a small capital, but now I’m running a business worth appreciating by everyone who comes across it.
As a woman who started small, I encountered many challenges in the process of running my e-business.
I suffered in the marketing aspect because I need more contact from my side, but one thing, as a Muslim Hausa lady, I have limited access to people mingling with on my day to day affairs.
So, I find it very difficult for people to accept what I’m advertising. After a very long time, with the help of my colleagues from the university environment, my products can be seen anywhere.
Another challenge is, when our customers feel we cannot handle their needs, they always feel like going to market to meet existing business owners to buy the same products from them.
“This really torches me when I’m starting up, because our people are supposed to be thinking in another way round about how to develop others coming-up from their own environment. Buying from them will actually motivate them to do wonders in the near future.
Sometimes, lack of trust also kills our business, so I used this opportunity to appealed to our people to develop trust in us, and to people running the same business to try as much as possible to exhibit a sense of maturity so that we can all grow together”, Malle.
Fatima Abdullahi Malle stated that not only Yogurt, her business cut across jewelleries, atamfofi, attires among others.
“WhatsApp and Instagram are my only avenues of sharing my products, and I’m getting a lot of progress, Alhamdulillah”.
A young Fatima Abdullahi Malle who happens to be a Television and Radio presenter with B.U.K FM and some other organizations in Kano, called on ladies to emulate them by engaging in something that will earn them profit, and lessen the burden of responsibility on their parents.
When asked about her relationship status, Fatima Malle said “I’m single and not searching because I’m about to get married any moment in the coming year insha Allah”.
Fatima Malle can be reach at phone number: 09020440502 or Deemalles_collections_kano at Instagram, and email Fatmalle13@gmail.com
