Twitter has changed its brand and logo from its famous blue bird to “X”.
The new white X on a black background has replaced the blue bird on the desktop version of the social network, although is yet to appear on the mobile app.
“Tweets” will also be replaced, according to Twitter’s owner Elon Musk, and posts will be called “x’s”.
On Sunday, the billionaire said he was looking to change Twitter’s logo, tweeting: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
He then shared a picture of the new X branding projected onto the side of Twitter headquarters in San Francisco.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023
Mr. Musk, who has changed the name of the business to X Corp, said the replacement “should have been done a long time ago”.
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He posted an image of a flickering X on Twitter, and later in a Twitter Spaces audio chat, replied “Yes” when asked if the Twitter logo would change.
Linda Yaccarino, Twitter’s new chief executive, wrote on the platform that the rebrand was an exciting new opportunity.
“Twitter made one massive impression and changed the way we communicate,” she said.
“Now, X will go further, transforming the global town square.”
The billionaire changed his profile picture to the new logo and added “X.com” to his Twitter bio.
Mr. Musk wants to create a “super app” called X – his vision for a new kind of social media platform that he has been talking about creating for months.
